A great product deserves a story
the market believes.
The voices that move a market.
A vetted network of crypto creators and KOLs. We match the right voices to your goals, and put real credibility behind the story, not just volume.
The voices the market already trusts, pointed at your launch.
Coverage in the rooms that move the market.
Earned and paid placement across tier-1 crypto press, business media, and the podcasts your market already trusts, timed to your launch.
Our thesis
Attention is rented by everyone. We help you own yours.
What the work added up to.
By the numbersCombined fully diluted valuation reached by the tokens we've taken through TGE.
- Exchange listingssupported, timed, and amplified
- 45+
- Campaigns deliveredacross launches, listings, and TGEs
- 500+
- Total engagementsdriven across every channel we run
- 10M+
And this is the floor, not the ceiling
Deep roots where it matters.
Every market moves differently, and every narrative should too. We run native operators in every market with real crypto adoption, with our deepest desks in Korea and China, where local context decides whether a story travels.
Where we run deepest
Korea
Native Korean KOLs, KakaoTalk, Naver, and tier-1 Korean press.
China
Mandarin creators on X, WeChat, and Weibo, plus the Chinese press.
International
The global English narrative every other region amplifies.
Also native across: Japan · Southeast Asia · Americas · Europe · Turkey · India.
United States
LATAM
Europe
Turkey & MENA
CIS
IndiaChinaKorea
Japan
Southeast AsiaThe work, in their words.
A few of the teams we have taken to market, in their words.
“We had been burned by agencies that go hard for a month and then go quiet, so I kept expectations low. By week three our own messaging was coming back from accounts we had never paid. Korea landed because the people running it actually live there.”
“Listing week is unforgiving and we had been burned before. This team was in it with us daily, took ownership of the things we kept dropping, and the on-chain reporting was clean enough to drop straight into a board deck.”
“We came to Mugi with a token but no mindshare. They crafted the narrative our regional desks could actually carry, and within a cycle it was the line the market used for us. Only regret is not calling sooner.”
Built for every corner of crypto.
From base layers to consumer apps, the teams we take on sit across the whole market. The motion is the same; the playbook adapts to each.
L1 & L2 ecosystems
Chains and rollups competing for real usage and developer mindshare.
We position the ecosystem, not just the token, and carry that story into every region where builders and users actually live, so the network is the one the next wave defaults to.
Narrative & Advisory
We turn your product, market, and milestones into narratives people can understand and repeat.
Go-to-Market Strategy
We shape your positioning, messaging, and campaign roadmap from pre-launch through post-TGE.
KOL & Media Distribution
We source and manage the KOLs, media, podcasts, AMAs, and newsletters that fit your audience.
Market Expansion
We localize your go-to-market for new regions through native campaigns, market mapping, and audience insights.
Community Growth
We set up and grow your community through engagement campaigns and ambassador programs.
Strategic Partnerships
We support co-marketing, ecosystem partnerships, strategic campaigns, and KOL and investor rounds.
Deliberate, end to end.
- 01
Align
Kickoff and onboarding: your goals, your dashboard, and the success metrics every move is measured against.
- 02
Build
Campaign brief, narrative, and distribution strategy, built and approved before anything ships.
- 03
Localize
Messaging and distribution adapted to each priority market, by the people who live there.
- 04
Execute
KOLs, media, and community coordinated across channels as one motion.
- 05
Optimize
Measure results, refine execution, and build the next wave.
A global story, believed locally.
Start with a free strategy call. We get into your project, understand where you want to take it, and map the path that gets you there.
Book an intro call